ABOUT 3 YEARS AGO • 3 MIN READ

The Cradle: Why Leaders Cultivate Trust

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Performance Coach

"I believe everyone needs a coach, and I believe a great coach can change your life." Robbie Britt is that catalyst for countless leaders and teams. By day, he serves as Head Baseball Coach at Eastern Michigan, building a culture of discipline, resilience, and excellence. Beyond the field, he is a devoted husband and father. In boardrooms, locker rooms, and classrooms, Robbie challenges people to confront their limits, sharpen their systems, and elevate their impact. His mission is simple: create environments where leaders grow their people, and inspire teams to relentlessly pursue excellence every single day.

This past weekend, I had an opportunity to attend the wedding for one of my former assistant coaches. It was a special celebration of two incredible people coming together and creating a new team; a new union with one another.

As the wedding commenced, the officiant began talking about the magnitude of trust. I'm paraphrasing, however, he mentioned a multitude of important characteristics about marriage, and how they all circled back to the same concept of trust.

As I drove home from the reception, I thought deeply about the night. My cheeks hurt from smiling and laughing so much. Reminiscing and celebrating with some of my good friends, many of whom I had not seen in a long time. Those friends were all brought together when we served on staff together at Charleston. During those years, we professionally grew up. To see them now...two coaches in pro ball, a young thriving head coach, a talented assistant coach, another who is on my current staff at Eastern Michigan, and a business savant, all developed at that small school in West Virginia.

Along the way, someone nicknamed the Charleston coaching fraternity "the cradle"; a place where you come, coach, learn, and grow up into other opportunities. In many regards, it is what we became known for at UC. Those relationships were founded and fertilized on the basis of trust. We all came from different backgrounds to our staff at Charleston. Two of those assistants were retained from the previous staff, two others came to Charleston for a part-time GA spot, another one was paid a $3,000 stipend. There was an unbelievable amount of trust that those individuals had to have in us to help them achieve their professional goals, and I've never lost sight of that. In fact, I'm always amazed that we were able to get so many quality people on our staff all at one time. On the other side, I had to trust them as first time coaches, all under 27 years old to invest in our student-athletes, to be professional and to fit into our staff structure.

Trust is a weird dynamic. It is many times unquantifiable, but it is recognizable in all successful organizations. I've often referred to trust as the "IT" factor in organizational success. When asked to define trust, I usually go back to a simple statement... "You can count on me."

That is trust at its core. The idea that I'm going to have your back. "I hear you, I understand you, we are in this together, now let's go pursue excellence."

The framework I've used in developing high performing groups is grounded in principles from Daniel Coyle's Culture Code. I believe trust is at the core of any highly successful group. In developing trust, there are three pillars:

  1. Build Safety
  2. Create Vulnerability
  3. Connect to a Greater Purpose

These three cornerstones create the framework for relationships built on trust. The crazy thing is that anyone can do this inside of their organization. The crazier part is that so few choose to implement it.

In closing, I always preferred "the crucible" for our staff nickname. We were a bunch of different personalities, crushed together in the same bowl, trusting that the end product would taste better as a sum rather than each of our individual parts. Trust is a blessing; to get to know and share life with amazing people, that is what successful groups are all about. Here's to developing trust in your organization this week and beyond!

Strive for Excellence!

Robbie


Want to learn more about implementing trust inside of your organization?

Connect with Robbie to discover how to bring this powerful tool into any team concept.

COACHRB6@GMAIL.COM


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Performance Coach

"I believe everyone needs a coach, and I believe a great coach can change your life." Robbie Britt is that catalyst for countless leaders and teams. By day, he serves as Head Baseball Coach at Eastern Michigan, building a culture of discipline, resilience, and excellence. Beyond the field, he is a devoted husband and father. In boardrooms, locker rooms, and classrooms, Robbie challenges people to confront their limits, sharpen their systems, and elevate their impact. His mission is simple: create environments where leaders grow their people, and inspire teams to relentlessly pursue excellence every single day.